Helly Hansen has been at the forefront of outdoor clothing and gear for over 140 years. Known for its high-performance products, the brand has built a reputation for durability, comfort, and functionality. Whether you’re braving harsh winter conditions, tackling mountain hikes, or looking for reliable waterproof wear, Helly Hansen offers a wide range of products designed to keep you safe and comfortable in the great outdoors.
What truly sets Helly Hansen apart from other outdoor brands is its legacy of craftsmanship, attention to detail, and relentless pursuit of excellence. Every item is engineered with the needs of athletes, outdoor enthusiasts, and workers in mind, ensuring that the gear performs exceptionally under demanding conditions.

The Strength of Innovation and Tradition Combined
One of the unique aspects of Helly Hansen‘s offerings is the perfect blend of tradition and cutting-edge technology. The brand has spent years perfecting its products, integrating the latest innovations into their designs, from waterproof fabrics to advanced insulation techniques. Despite the focus on new technology, the brand never loses sight of its roots. Their legacy of creating high-quality outdoor gear, beginning with their iconic waterproof jackets, continues to drive the brand forward.
Helly Hansen is known for its proprietary technologies such as Helly Tech®, a fabric system that guarantees waterproof, windproof, and breathable performance. This technology is used across their entire product line, ensuring that each piece of clothing performs reliably in a range of conditions. This relentless pursuit of both comfort and performance makes Helly Hansen a trusted name among adventurers, professionals, and outdoor enthusiasts alike.
A Product Line Designed for Every Adventure
The variety of products offered by Helly Hansen speaks to the brand’s versatility and understanding of what its customers need. From waterproof jackets, pants, and base layers to sportswear and accessories, there is something for every outdoor activity. The brand even offers specialized collections for ski enthusiasts, sailors, and workers in harsh environments.
In addition to outdoor gear, Helly Hansen offers a broad range of lifestyle apparel, perfect for those who want to carry the same level of comfort and durability into their everyday activities. The combination of functional outdoor clothing and casual wear ensures that Helly Hansen is more than just a brand for extreme conditions — it’s a lifestyle choice for those who value performance and style.

Performance-Driven Technology for Maximum Comfort
When it comes to performance, Helly Hansen has no equal. The brand’s designs are grounded in real-world testing and feedback from professional athletes, outdoor guides, and workers who face extreme conditions. This commitment to real-world performance is reflected in the materials used in their products. Their advanced waterproofing technology, insulating fabrics, and ergonomic designs ensure maximum comfort even in the most challenging environments.
The brand also incorporates technologies such as Lifa® Stay Dry, which pulls moisture away from the skin, and Primaloft® insulation for warmth without bulk. These innovations make a noticeable difference in the comfort and functionality of Helly Hansen products, ensuring that wearers can stay dry, warm, and comfortable no matter how demanding the environment.
The Advantage of Sustainability and Durability
Sustainability is increasingly important in today’s world, and Helly Hansen is committed to reducing its environmental impact without compromising on performance. The brand strives to use sustainable materials in its products, ensuring that they last longer and can withstand the rigors of outdoor use. This focus on durability not only benefits the environment but also guarantees that customers are investing in products that will perform for many years.
In addition, the company’s commitment to eco-friendly manufacturing practices further demonstrates their dedication to sustainability. From recycled materials to responsible sourcing, Helly Hansen ensures that sustainability is woven into every aspect of its production process.
A Seamless Shopping Experience at Helly Hansen
When shopping for outdoor gear, the experience should be as efficient and intuitive as the gear itself. Helly Hansen understands this, offering an easy-to-navigate website that allows customers to browse through a wide selection of products based on activity, season, and even specific needs like waterproofing or insulation. Their website is designed to provide detailed product descriptions, size guides, and reviews to help customers make informed decisions.
The simplicity of finding exactly what you need, combined with the quality assurance that comes with Helly Hansen‘s name, makes the online shopping experience a breeze. For those who require specialized products for particular outdoor pursuits, the website offers tailored recommendations that make it easy to select gear that’s perfect for specific conditions or activities.
Why Helly Hansen is Trusted by Professionals Worldwide
What makes Helly Hansen stand out is the trust it has earned over the years from professionals across multiple industries. Whether it’s elite sailors navigating treacherous waters, skiers braving the harshest snow conditions, or workers in demanding environments, Helly Hansen provides the gear that keeps them safe, warm, and focused on their tasks. The brand’s emphasis on safety and comfort is evident in its partnerships with athletes, workers, and professionals who put their gear to the test under extreme conditions.
This level of reliability and performance is rare to find in a single brand, which is why Helly Hansen has earned such a loyal following. Their commitment to making gear that withstands the test of time — even in extreme environments — sets them apart from other brands that prioritize aesthetics over function.
Helly Hansen’s Active Lifestyle Appeal
While Helly Hansen is best known for its performance-driven gear, the brand has successfully expanded into the active lifestyle market. With products that seamlessly transition from high-performance outdoor gear to everyday casual wear, Helly Hansen offers stylish and functional options that suit both work and play. The active lifestyle clothing line, which includes comfortable hoodies, t-shirts, and pants, reflects the same high-quality standards as the performance products.
By incorporating sleek designs and colorways, Helly Hansen has proven that outdoor wear doesn’t have to be bulky or impractical. Their active lifestyle collections look as good in the city as they do on the trails, offering versatility without sacrificing the technical qualities that make their outdoor gear so reliable.
Conclusion: Why Choose Helly Hansen
Choosing Helly Hansen means investing in top-tier outdoor gear that’s built to last. Whether you’re an extreme sports enthusiast or someone who enjoys weekend hikes, the brand offers the technology, design, and durability you need. Their long-standing commitment to quality, combined with a passion for innovation, ensures that each product can withstand the rigors of outdoor life while keeping you comfortable and protected.
By blending tradition with modern technologies, offering a broad range of products, and maintaining a strong focus on sustainability, Helly Hansen has established itself as a leader in outdoor apparel and gear, trusted by professionals and adventurers alike.